By suPlay

Surveys, made with care.

survey-studio is a calm, considered tool for designing the surveys that real research depends on — customer satisfaction studies, supplier reviews, employee pulses, academic instruments. Author them, brand them, run them, own the data.

Why survey-studio

Built for research, not forms.

Most form builders flatten your survey into a list of fields. Research-grade work needs more — rating grids, smart routing, randomisation, multilingual copy — without giving up the look or losing the data.

The right question types

Single-choice, multi-select, dropdowns, scales, free-text, and rating grids made for the way researchers actually ask things. Page breaks let you sequence the experience.

Smart routing

Show or skip questions based on earlier answers. Branch flow between blocks. Randomise where it matters. The respondent only sees what's relevant.

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Yours to brand

Editorial typography out of the box, or override the look to match your own brand — colours, type, accent, every detail. The respondent sees one product: yours.

Bring your existing surveys

Migrate instruments from common research platforms with format auto-detection. Your library of validated questions doesn't get left behind.

Templates with custom add-ons

Lock down the core questionnaire so every respondent sees the same instrument, while researchers add bespoke questions per study. Comparable data, flexible programmes.

Accessible by default

Keyboard navigation, screen-reader labels, and high-contrast types are wired in — not bolted on at the end. Auditable instruments mean inclusive instruments.

The editor

An editorial aesthetic for serious work.

Survey authoring is editorial work — designing instruments, framing questions, sequencing. The editor's visual language reflects that: warm paper background, deep umber accent, hairline rules, carefully paired typefaces. Calm to look at, focused to use.

  • An outline on the left, the canvas in the middle, the inspector on the right — the way you'd lay it out yourself.
  • A Cmd+K palette so the keyboard never has to leave your hands.
  • Drag to reorder, autosave as you write, undo when you change your mind.
  • Soft session locking so two researchers don't overwrite each other in adjacent tabs.
Open the live editor →

See it for yourself.

Open the editor — explore it for a few minutes. If it feels right for the work you do, get in touch and we'll run a pilot together.

Open the editor → hello@suplay.nl